Huge Group secures stake in Eyeballs Mobile Advertising

Huge Group has secured a majority stake in mobile advertising start-up, Eyeballs Mobile Advertising.

Eyeballs Mobile Advertising delivers rich media advertising to cellular "smart phones" using specialized and
proprietary technology developed in South Africa over the last two years. Given the market penetration of
cellular phones, this is an industry that many market watchers feel promises huge growth compared to
traditional mediums of advertising.

Huge Group previously bought an investment stake of 25% in Eyeballs Mobile Advertising in March 2008, for
an undisclosed sum. The latest purchase, also for an undisclosed sum, raises Huge Group's interest to
77%.

Anton Potgieter, executive chairman of Huge Group, comments: "We are extremely happy with this latest
transaction, which solidifies our holding in Eyeballs, and will justify our giving proper attention to the strategic development of the business of this subsidiary going forward. The potential upside of Eyeballs is immense, and the mobile advertising revolution, which has been predicted to be the next big thing after social networking, has not yet even begun.

"The technological development of the Eyeballs product has now passed beta stage, and we expect to see
Eyeballs start delivering strong returns in the next year."

Eyeballs Mobile Advertising is a technology-based start-up business based in Cape Town. It has developed
a media platform that delivers rich advertising content to smart mobile handsets.